全棉时代“卸妆防狼”广告冲上热搜，然而道歉信一出，网友却更生气了……

“深夜回家遇黑衣人尾随，你会用什么方法摆脱？”

近日，全棉时代发布了一则反转广告：深夜街头，一名女子独自走在回家路上。

图源：N视频

女孩脸上写满不安，因为她感到有人一路尾随自己。

图源：N视频

此刻，女子急中生智，从包里掏出一盒卸妆湿巾，当尾随黑衣男的手搭上她肩头的一刹那，女子卸妆变丑后成功自保。

图源：N视频

视频还配有跟踪者看到女子卸妆后素颜发出的呕吐音效，以及字幕“呕……”。

视频最后，穿着同款衣服饰演卸妆后女生的这位男士，用谐音梗说出了广告台词——“XX品牌卸妆湿巾，一‘布’到位”。

“卸妆防狼“与“道歉表白”

据报道，该视频在抖音发布时所附标签包括“剧情反转 深夜回家遇黑衣人尾随，你会用什么方法摆脱？”“防跟踪”等。

该视频发布后引发巨大争议，话题“全棉时代”登上微博热搜榜，阅读量目前已达1.5亿。

许多网友认为该广告涉嫌侮辱女性，暗示女性妆前妆后差距大，素颜丑，“不止丑化女性，还美化跟踪”等。还有网友指责全棉时代此视频将女性恐惧作为卖点，表现了受害者有罪论，隐晦表达了“女性因漂亮才会被跟踪”的观点。

PurCotton, a Chinese mother and baby brand, is mired in a PR disaster. Its latest commercial was widely criticized online for objectifying women and victim-blaming.

Promoting its make-up remover wipes, the controversial commercial shows a stalker at night in an alley. As the stalker catches up with an attractive woman, she uses a PurCotton wipe to remove her makeup and reveals a funny-looking male's face, which appears to disgust the stalker.

The commercial triggered controversy online as many believe that it associated women's safety with their appearance and objectified females.

1月8日，深圳全棉时代科技有限公司官方微博回应网友相关评论称，视频为广告创意，仅作为突出商品的清洁功能。非常抱歉给网友带来不适，目前公司已经将此视频下架。

The company issued clarification on Friday, saying that the ad was intended to highlight the "good cleansing function" of the product.

1月8日，全国妇联机关报《中国妇女报》对此事评论称，事关女性安全，如此严肃的主题，却被商家轻飘飘地以所谓的“创意”为说辞，美化犯罪者 、丑化受害者，充满了偏见、恶意、无知。女人是消费者不是消费品，侮辱女性的“创意”广告遭到舆论指责，是必然的。被冒犯的广大女性消费者会用脚投票，不会为侮辱性“创意”买单。

"It touches on such a serious matter of women's safety, and the company used excuses of 'being creative'…Women are consumers, not consumer goods. It is inevitable that 'creative' ads insulting women will be criticized," said a post by China Women's News, the major national women's newspaper of China, on its official Weibo account.

1月8日16时21分，全棉时代在其官方微博发布致歉信，“对于视频内容给大家带来的不适，我们深表歉意并于第一时间将此视频进行下架处理。”